A drawing room for people who already manage stock
Toolkitcraftcore started because two of us sat through too many investment committees where the only picture of the fund was a screenshot from a ledger, cropped badly and unexplained. We now draw those pictures properly, from Magdalen Laver, for asset managers who still walk their yards.
Origin
The studio sits at 71 Cunnery Rd, Magdalen Laver, CM5 1WF, United Kingdom — close enough to London stock to be useful, far enough that a holdings sitting is a working morning rather than a corridor conversation. We take mandates from industrial parks along the M1, mixed high-street lots, and the odd multi-let office that still has a board in the lobby.
We are not surveyors and we do not issue valuations. We sit beside the asset manager and the fund accountant and make the rent roll legible to directors who will only give the pack twenty minutes.
People
Ruth Ellison spent a decade as an analyst inside a regional asset-management office, reconciling tenancy schedules that never quite matched the managing agent’s unit list. She leads the holdings sittings and decides which plates the committee will actually use.
Callum Price trained in cartographic layout and now draws the estate maps and mix pies. He is the person who will refuse a traffic-light key if it paints a weak covenant the same green as a public-sector occupier.
Nadia Rahman writes the narrative pages: captions, like-for-like caveats, and the sentences that stop a chair treating a disposal as ‘outperformance’.
How we work
Sources come in as they are. We do not ask you to rebuild the ledger for our convenience. We will, however, pause the drawing if two files disagree about a void, because a beautiful map of the wrong occupancy is worse than a late pack.
Print still matters. Large maps go to committee tables and, sometimes, into the van for a site walk. PDFs are sized for the same plates, not for a phone.
What we will not pretend
We will not describe ourselves as the people who ‘run’ your portfolio. Occupiers, managing agents, solicitors, and your own credit views do that. Our job is the pictures and the short writing that sit in the board pack beside those facts.